WebGlo
The $20/Month Trap
It’s a tempting proposition. Why pay a professional agency thousands of dollars when you can sign up for Wix or Squarespace for $20 a month and drag-and-drop your way to a website?
It seems like a smart financial decision.
But in business, there is a difference between price and cost. The price of a DIY builder is low. The cost is astronomical.
1. The Performance Tax
Website builders are designed for ease of use, not performance. To make that drag-and-drop interface work, they have to load megabytes of JavaScript libraries on every single page.
This results in slow load times. And as we’ve discussed, speed is revenue.
Google hates slow sites. If your Wix site takes 6 seconds to load on 3G, Google will bury you on page 10 of the search results. You are saving money on development, but you are losing thousands in missed organic traffic.
2. The “Template” Look
Consumers are smarter than you think. They can spot a template a mile away.
When a potential client visits your site and sees the same generic layout, stock photos, and fonts they’ve seen on ten other sites, they subconsciously categorize you as a “commodity.”
A custom website signals authority. It says, “We take our business seriously.” A template says, “We took the easy way out.”
3. You Are Renting, Not Owning
This is the biggest hidden danger.
When you build on a proprietary platform, you do not own your website. You are renting it.
You cannot download your code. You cannot move your site to a faster server. If they raise their prices, you pay. If they ban your account, you lose everything.
At WebGlo, we build on open standards (HTML, CSS, Jekyll). You own the code. You can host it anywhere. You are building a digital asset that adds value to your company’s balance sheet, not just paying a monthly rent to a tech giant.
The Verdict
DIY builders are great for hobbyists, bake sales, and personal blogs.
But if you are building a business that supports your family, you cannot afford to build it on rented land.
Invest in an asset. Contact WebGlo to build a platform you actually own.
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